I’m still not sure how to feel about the term ‘degrowth’.

Sometimes the term feels good because it doesn’t sugarcoat the challenge we face. Other times it feels like an unfortunate choice. Degrowth is often negatively perceived as or associated with regression, while in fact it is to achieve the exact opposite.

In the end it’s up to us what we define as growth.

Isn’t degrowth just changing the metric of growth from the flawed concept of economic growth towards a more holistic and meaningful measure of growth: wellbeing for all life on earth?

Although degrowth emphasises the need for downscaling global consumption and production, it does so in service of upscaling our greater wellbeing.

That would mean that degrowth is still growth, but with a more meaningful metric.

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